How Real Estate Prospecting Software Can Skyrocket Your Sales Performance
Real estate agents often miss opportunities to capture new leads because they don’t follow up quickly enough. Using the right prospecting software can help them stay in touch with prospects until they’re ready to buy or sell a property.
CRM software provides a single source of truth for prospect and client information, allowing real estate agents to cultivate relationships and make data-driven decisions. It also simplifies communication with clients through advanced features such as:
Automated Email Campaigns
Real estate agents have many moving parts to keep track of, from paperwork and client service to marketing and prospecting. Automated email campaigns can help them streamline and focus their efforts, ensuring they aren’t missing out on opportunities to connect with potential clients.
It automates marketing messaging to leads, prospects, and clients. The platform’s desktop dashboard allows users to send bulk text messages to multiple recipients from their computers using pre-designed message templates. It also offers click-to-dial capabilities. Avochato’s lead management features enable agents to track the source of a prospect’s interest and follow up accordingly.
Many top real estate agents rely on referrals from friends, family, and past clients. However, to cast a wider net, a real estate prospecting tool must help identify and nurture leads outside of those direct connections.
For example, some tools identify a prospective buyer’s budget and desired home details and then create an automated email sequence based on their needs. They also provide:
- A single-line dialer is innovative.
- Smart lead management.
- Integrated neighborhood search.
- Automated email drip campaigns.
Other real estate lead generation software includes marketing automation tools, including a click-to-call dialer, door-knocking software, and AI-powered follow-up tools. Some also offer a CRM dashboard that allows team members to see each other’s contacts and tasks, increasing productivity.
Lead Tracking
Real estate prospecting software can streamline your lead management process by ensuring that none of your clients slip through the cracks. This is especially important for agents who receive a high volume of leads from multiple marketing channels and websites.
The ideal CRM for real estate will include marketing automation, client communication tools, and sales tracking features that help you stay in touch with current and past leads. You can use a contact manager to automate follow-ups, send customized emails, and track your performance on reporting dashboards.
You can also increase your ROI on prospective clients by leveraging the power of a real estate CRM to nurture lead behavior over time and identify their stage in the home-buying or selling journey. Some CRMs even feature advanced lead scoring and ranking functions, but it’s
vital that you remember that no fancy tech can replace the human element of real estate prospecting.
Other great tips on how to prospect for real estate include:
- Networking with local business owners.
- Chasing FSBO listings.
- Asking current clients for referrals.
You can also farm a specific area and target homeowners with marketing materials showcasing your region’s expertise. A power dialer service can help you make more calls and connect with prospective buyers faster by clicking you with homeowners actively looking to sell or buy.
Lead Nurturing
Real estate prospecting software programs can simplify lead nurturing. Programs automate lead touch features over email and text and provide message templates, click-to-dial capabilities, and AI tools to support lead development, marketing, client communication, and conversions.
For example, a new contact who fills out a form or contacts you via social media will receive an automated follow-up sequence of emails with information about the local area, homes for sale, and more, based on their preferences. You can customize the content to appeal to their unique buying motives (e.g., first-time homebuyers, relocating buyers).
Lead scoring helps you determine how to move each lead through your sales funnel. A buyer’s budget, desired home details, and the timing of their search might all affect their score, determining the priority for direct contact by a broker or agent.
Many new leads won’t make a decision immediately, but you can nurture them until they are ready to buy or sell. A well-designed and implemented nurturing program is critical to increasing customer retention and boosting referrals. A good start is aligning your sales and marketing teams to clarify roles and expectations for the handoff of leads from one group to another. This will help you avoid ambiguity over what charges should be considered MQLs and SQLs, allowing you to optimize the messaging and assets delivered to each lead type.
Sales Automation
Real estate agents have much to keep track of, such as client paperwork, marketing emails, prospecting, team management, etc. Automation software can reduce manual work and ensure that processes like follow-up reminders are consistently followed without being forgotten or overlooked. This means you can focus on the high-value tasks needed to drive business growth rather than worrying about the low-value ones that can easily fall through the cracks.
CRM for real estate agencies allows you to set up automated workflows based on specific triggers and conditions so that tasks are consistently followed. For example, you can automatically send a welcome series to new leads, remind them of an open house, or assign them a task to schedule an appointment with an agent. This ensures that your prospects receive personalized communication relevant to their current situation, which builds trust and increases conversion rates.
An excellent option for brokerage-focused lead generation, offering a robust backend CRM, a website with subdomains for each agent, and team management tools. Their team-friendly CRM is easy to use, with one contact database and a to-do list visible to all team members, increasing productivity and reducing confusion. Their CRM also comes with a powerful dialer that allows you to automate call lists and create custom workflows. Their lead profiles are super helpful, too, with a variety of information that helps you tailor your approach.
