Creative Ways to Use Digital Signage to Boost Customer Engagement
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Displaying videos on digital signage reduces perceived wait times and improves queue management. It also encourages transparency among employees and makes them feel like included team members.
Educate customers by showcasing user-generated content (UGC) on digital signage screens. Whether it’s an image of a customer using your product or a video testimonial, such content boosts credibility and helps build trust in potential clients.
Create a Selfie Station
A wall-mounted selfie station creates instant fun for your customers while providing incredible new content promoting your business. Please encourage your guests to share photos of themselves modeling styles from your boutique, sipping a latte brewed in your cafe, or showing off their new salon cut and color.
The selfie station makes it easy and convenient while guiding them through the process with your custom hashtag. This is a great way to boost engagement, increase social media reach, and drive more traffic to your store or event.
Customers who feel emotionally connected to your business are likelier to become repeat clients and even recommend you to their friends, family, and coworkers. However, drawing these customers in can take time and effort.
Digital advertising solutions are excellent for sharing DIY tips and tricks and encouraging customer interaction. For example, ask customers to enter their email address or mobile phone number for a chance to win a prize. This type of content is especially useful in lobbies, elevators, and service areas.
Create an Interactive Map
An interactive map is a great way to show information in a visually engaging and interactive way. It can help keep customers engaged on your website or social media page longer.
Interactive maps can also include multimedia elements, such as photos and videos. However, optimize the size of these files to avoid affecting load time.
Interactive maps are a powerful tool that can help boost customer engagement and generate new leads for your business or organization. However, it is essential to consider your audience and your goals before adding interactivity to your map.
Create a Slideshow of Employees
Showcase employee photos, videos, and bloopers to help customers connect with your team. This will humanize your brand and boost loyalty and trust.
Use a carousel to introduce a new product and feature complementary accessories. This tactic helps up-sell your products and adds a sense of luxury to your brand.
Vary your observation times to understand how audience behavior changes throughout the day. This will help you tailor your messaging to serve their needs and interests better. For example, a coffee shop might promote iced drinks in the morning and caffeinated beverages later in the day.
Create a Digital Catalog of Products
Stores can also use digital signage to create a product catalog that’s accessible online. This helps reduce the amount of paper used, which is good for the environment.
Storytelling and messaging are also important when creating a product catalog. Whether it’s highlighting a brand ambassador, sharing insights into your industry, or showing how something is made, these techniques help draw customers in and keep them engaged.
Showcase product updates on your digital signage screens to keep customers interested and informed. This content strategy works well for businesses such as beauty salons, car repair shops, and gyms that offer products subject to frequent changes.
Provide a behind-the-scenes look into your business, production process, or company milestones to create fresh signage content that is intriguing and unique. This type of content is also great for creating a buzz around your brand and improving CX.
Timely messages help to boost customer engagement as they are more relevant and timely. For example, a gas station can run breakfast specials in the morning and happy hour promos in the evening.
Create a Calendar of Events
Use dynamic content to create engaging displays that capture customers’ attention. This can be useful for highlighting eye-catching events or time-limited offers.
Make it easy for community members to keep up with your events by displaying them on digital signs. Use a subscription calendar that attendees can add to their phones so they don’t have to remember a website or sift through emails.
Distract and entertain your waiting audience by playing popular movies or TV shows on a digital sign. This will help reduce perceived wait times and improve queue management.
Create a Video Wall
Getting people’s attention is crucial in boosting customer engagement. By showcasing video imagery, you can share promotional offers and brand messaging that is visually captivating.
Video walls can be a powerful tool for business, but they require special considerations to ensure proper operation and maintenance. Learn how to optimize the performance of your video wall by understanding key factors such as display resolution, screen layout and bezel compensation, content formats, and brightness and color calibration.
Video walls can enhance meeting efficiency by allowing presenters to deliver their message and keep their eyes on the audience. They can also provide a more immersive visual experience with digital art or multimedia installations.
Create a Feedback Station
Digital signage is an effective tool to use when it comes to gathering customer feedback. These screens provide an interactive way to capture immediate impressions from your audience and communicate that you take the feedback seriously.
Using digital signage to boost your customers’ engagement can be a great way to grow your business. By providing relevant content and enhancing their experience, you’ll create loyal customers who advocate for your brand. Be sure to vary your survey times to see how your audience’s behavior changes throughout the day.
Create a Photo Booth
Whether you use a professional photographer or a digital content management solution, your audience will love seeing fresh, beautiful images. Update your content often to promote specials, events, and social media activity.
Experiential marketing is a cost-effective and flexible marketing strategy to help you achieve your business goals.
