Integrating Concrete Coating Strategies into Local SEO
As a concrete coating company targeting customers in your local area, implementing an effective local search engine optimization (SEO) strategy is critical for getting your business found online. Local SEO helps drive new business by making your website more visible in local search results.
When developing your local SEO approach, one important element to consider is integrating relevant keywords and phrases around the specific services you offer, like concrete coating. Doing this provides clarity for search engines to understand what your business does and the areas you service. It also helps connect your site with local searchers looking for concrete coating contractors.
In this post, we’ll explore some tips for incorporating concrete coating themes into your local SEO plan to support business growth.
Contents
Start with an Optimization-Focused Website
The foundation of strong local SEO is having a website designed to be easily crawled, indexed and ranked by search engines. For a concrete coating company, that includes having:
- A modern content management system and mobile-responsive design
- Optimized page titles, meta descriptions, headings, and image alt text
- Fast page load speeds and secure hosting environment
- Local business seo best practices like schema markup and local business listing management
Focusing on core website optimization makes it easier to then layer in relevant keywords around services and location.
Research Location-Based Keywords
The keywords and phrases you target need to be highly relevant to both your localized service area and specific services like decorative, commercial, or industrial concrete coating local seo.
Identify keywords by researching what terms people are already using to find concrete coating contractors in your area. Useful keyword data sources include:
- Google Keyword Planner
- Other keyword research tools like SEMrush, Ahrefs or Moz Keyword Explorer
- Google Suggest and autocomplete features
- Relevant keyword ideas from blog posts and industry sites
- Mining keywords from reviews of local competitors
Look for keyword phrases like:
- concrete coating company
- Commercial concrete coating
- Industrial floor coatings
- Garage floor coating
The goal is to find ahealthy mix of location-specific keywords to pursue that also relate to concrete coating and affiliated services.
Incorporate Relevant Keywords Naturally
With your research completed, the next step is mapping targeted keywords to relevant pages and content across your website. This should be done in an organic, non-spammy manner by working phrases into copy where it flows naturally.
Possible places to feature concrete coating keywords include:
- Page titles and headers
- The opening paragraph of top-level pages
- Image filenames, alt text and captions
- Service, product and content category pages
- Blog and resources section
- FAQ area
But avoid awkwardly forcing phrases that don’t align with the actual content or stuffing multiple repetitions of a phrase just to hit a keyword density target. The best practice is to identify where certain terms would logically and topically make sense to incorporate.
Having related keywords appear in headers and earlier in page content is ideal for relevance signals. Stimulate click potential with keyword-aligned image text as well.
Create Location Pages
Having dedicated pages that focus on providing localized information to areas you service is hugely beneficial. These location pages can target keyword phrases with that city, neighborhood or region name along with concrete coating terms.
The content itself should focus on communicating your expertise and experience specifically in relation to that location. Are there particular client examples, coating products commonly used in the area or special considerations for local buildings and infrastructure you can spotlight?
Enhance pages with relevant images, video tours and mapping elements as well. Optimized location pages make it easier for local searchers to immediately find precisely what they need.
Publish Location-Specific Content
Blogging and resources that align to keyword targets provides fresh website content that search engines value in rankings. Develop location-specific posts, videos and tools that integrate concrete coating topics.
Article headline ideas could cover:
- Top Commercial Concrete Coating Applicators
- Decorative Concrete Coating Trends in Local Neighborhoods
- 6 Facts Homeowners Need to Know About Garage Floor Coatings
Within posts interlink back to relevant site pages and location content to encourage clicks from readers. Share and promote pieces through social networks, local directories and press releases as well. New content assets make it simpler to showcase expertise while also incorporating strategic keywords.
Analyze and Refine Keyword Targeting
Like any marketing Creatively Innovative, it’s important to monitor progress and continuously align keyword use with high-potential terms that actually convert leads.
Use Google Analytics, Google Search Console and rank tracking software to detect patterns. Identify which website pages rank well and for what keywords, along with mapping top entrance and exit pages. If any underperforming keywords appear, shift focusing toward better converting phrases.
Local SEO is an ongoing optimization practice. But paying attention to website enhancement opportunities around location and concrete coating makes it possible to get found easier by local searchers.
Want help developing an integrated local search and concrete coating marketing game plan for your business? Reach out to our [City] digital marketing agency team to learn more.
